The goal of this course is to enable the participants to perform the operations involved in the practice of real estate in a professional manner in accordance with license law and in a manner that protects the consumer.

	The Post License Course (2005) has been designed to be taught in 8 modules for a total of 30 hours.  Each module link provides specific information on GOALS, OBJECTIVES and a DETAILED OUTLINE of the subject matter to be taught.
	MODULE I  -  BUSINESS PLAN AND PROSPECTING (3 Hours)
	The goal of this section is to enable the participants to create an effective business plan and recognize the importance of using this plan to prospect. OBJECTIVES: Participants will be able to: Create a database Identify ways to prospect Plan when and how to prospect Manage time and money effectively Develop a business plan A. Creating a database 1. Purpose of a business database 2. Building of a referral based business 3. Ways to segment database to maximize opportunities for contact 4. What medium or software to use 5. What information should be included B. Prospecting 1. Sphere of influence 2. Geographical farming 3. Floor duty 4. Open houses 5. Niche market 6. Foreclosures 7. Cold calls a) Do Not Call Registry b) FSBOs c) Expired listings C. Follow Up 1. Database updating 2. Ways to follow up 3. Importance of personal contact 4. Importance of handwritten notes D. Time Management 1. Balancing work and personal life 2. Determining where to spend your time a) Business building b) All other tasks E. Budgeting your money 1. Advertising your listings [§34-27-36(a)(6),(9),(15)] 2. Personal promotion 3. What can I get for free 4. Plan ahead F. Developing a business plan 1. Cover page - Your name & business & date 2. Business summary - Describe your business 3. Overview - Your mission – What you want to achieve – Where you are going 4. Introduction - Business purpose 5. Business environment a) Market research – Problems and possible solutions b) Competition 6. Description of your service a) Your selling points b) Benefits to the consumer c) Launch strategies 7. Marketing plan a) Sales goals b) Personal promotion c) Marketing material d) Distribution e) Marketing calendar f) Pricing 8. Financial plan a) Income projection b) Expense projection 9. Action plan a) Yearly b) Monthly c) Daily
	Central Alabama Real Estate Academy was  issued a Private School License by the State of Alabama Post Secondary Education license #1220-1 on May 3, 2004, and granted official approval as a real estate school by the Alabama Real Estate Commission,  school  code #76477 on May 11, 2004.   The first course of instruction,   60 - Hour Pre-License Course, began the first part of June 2004 with continuing education courses being taught throughout the summer of 2004.